Despite ongoing economic uncertainty, artificial intelligence is a top investment priority for 68% of CEOs from Poland and 69% of CEOs from the world’s largest economies, according to the ‘KPMG CEO Outlook’ survey. According to respondents from Poland, the biggest benefits of implementing AI in their organisations are personalisation of services taking into account customer engagement, as well as new product and market development opportunities.
“Artificial intelligence is opening up unlimited possibilities that are changing the way we do business. Today, more than ever, the use of intelligent algorithms, machine learning and process automation can revolutionise our businesses. AI allows us to understand data in ways that were not possible before, predict market trends, personalise customer experiences and optimise operations. However, getting the technology right is key. It’s not just about implementing genAI, but integrating it with company values and strategy. Data security, process transparency and a responsible approach to ethics are key aspects that must accompany this,” said Director, Data Science & AI leader at KPMG in Poland Łukasz Dylewski.
KPMG’s survey in Poland shows that despite their willingness to invest in this revolutionary technology, CEOs recognise the risks that may be associated with its rapid development. The executives of the largest companies highlighted ethical challenges among the most important issues related to the implementation of artificial intelligence in organisations – indicated by 52% of respondents from Poland and 57% from the world’s largest economies. According to Polish CEOs, the technical capabilities and skills to implement artificial intelligence in their organisations proved to be the biggest challenge, as highlighted by 80% of respondents.
Other dilemmas faced by business leaders in this area include lack of regulation, cost and time of implementation or adaptation among employees. Furthermore, as many as 88% of Polish respondents believe that the lack of current regulations and directions for generative artificial intelligence in the industry in which they operate will be a barrier to the success of their organisation. At the same time, they indicate that the degree of regulation for genAI should mirror that for climate commitments, KPMG reported.
CEOs from Poland are sceptical about the anticipated length of time it will take to see a significant return on investment in the implementation of generative AI. The largest percentage of those surveyed say they will have to wait at least five years to see the return from AI solutions. Representatives of the world’s largest economies are more optimistic in this regard, with more than half of those surveyed expecting a return on investment in genAI in the range of three to five years.
Another challenge associated with the implementation of artificial intelligence in organisations is the issue of cyber security. According to 92% of the executives of the largest companies in Poland, generative artificial intelligence can, on the one hand, help detect potential incidents and, on the other hand, equip hackers with new strategies and increased capabilities for cyber attacks. However, year by year, the awareness of cyber threats among Polish CEOs is growing, while at the same time the level of preparation of companies for the possibility of a cyber attack is increasing – 80% of respondents declared that their organisation is well prepared for future digital attacks, the report concluded.
Source: KPMG and ISBnews
