HUGO BOSS opened its first location outside the Capital in the Palas Iași mixed-use complex and its fourth store in Romania. Palas thus continues its strategy for consolidating the mix of premium retailers.
The German fashion group is present in the Palas Iași complex with BOSS, one of the two exclusive brands it owns. The store spans on more than 200 sqm and caters to a male customer base.
“Our partnership with HUGO BOSS was highly anticipated by Palas clients, given that the public in Iași developed an appetite for the quality and refinement of premium brands, such as BOSS. This year was particularly dynamic for Palas, and the fact that leading international retailers have chosen our project to open flagship stores for the first time in the region further confirms the attractiveness and performance of the mixed-use complex in downtown Iași. This weekend’s grand opening confirms the increased public interest to have access to high-end brands,” said Oana Diaconescu, Head of Leasing IULIUS.
