Alza is claiming to have sold CZK 1.44bn worth of goods in the second week of December, while on December 16, it did CZK 263m worth of business. Its biggest sellers so far have been electronic goods, toys and gift certificates. The last of these items are gaining quickly in popularity, with Alza selling 70,000 of them so far in 2019. The country’s largest online retailer is seeing its strategy for optimizing sales during the holiday season. “We made a huge increase in the number of products we have immediately available in storage at its outlets and sped up the system of deliveries,” said Jan Sadilek, Alza’s marketing director. He said customers waiting to pick up goods are also offered mulled wine and refreshments for free
