The biggest Czech online electronics retailer Alza.cz has launched the sale of products under its own brand, AlzaPower. The company is now offering batteries, chargers and data cables and plans to expand its offering in the future. “We want to provide customers with reliable goods of first-class quality that we test and use ourselves. So we personally pick out potential factories capable of producing the best products for us at foreign exhibitions,” says sales director Petr Bena. He says the company believes strongly enough in its new line of goods that it will be offering extended warranties on them and in some cases lifetime guarantees. A new brand of hobby goods is to be introduced by the spring.
