Auchan has opened its first LillaPois store in Romania at the Auchan Crangasi commercial gallery in Bucharest. The concept store, spanning 300 sqm of retail space, specializes in makeup, perfume, personal care and home care products. The LillaPois brand was developed by Auchan in Italy in 2014, where the network has now reached 60 locations. The concept debuted in Russia in 2016, where Auchan currently operates five stores in Moscow.
