The Varyáda shopping center has completed its extensive modernization, marking the reopening of the Albert hypermarket, which has been closed since August for renovations. Starting today, customers can experience a refreshed shopping environment, an optimized layout, and an expanded product range designed to promote healthier lifestyles.
“Our goal with this modernization is to provide customers with the most enjoyable shopping experience possible,” said Martin Malý, Marketing and Communications Director at EPG Group, the investor behind the project. “The newly revamped Albert hypermarket will not only feature a wider selection of products but also incorporate several technological innovations aimed at enhancing the shopping experience while reducing our carbon footprint.”
The hypermarket is offering a 15% discount on Nature’s Promise and BIO products through the My Albert app. Shoppers will also find a diverse selection of healthy food options, including offerings from the Fresh Bistro brand, along with tempting promotions and consistently low prices. Additionally, customers can take advantage of the Můj Albert loyalty app, which provides extra discounts, healthy recipe inspirations, shopping lists, and credit collection options.
The revitalized Albert will include a new section dedicated to organic products and items catering to specific dietary needs, such as gluten-free, sugar-free, and vegan options. Spanning 3,800 square meters, the shopping area now boasts a significantly expanded product range, featuring popular brands like Fresh Bistro, Nature’s Promise, Perla, and Delicata.
In terms of sustainability, the store has implemented modern refrigeration and freezer systems equipped with temperature sensors to monitor and maintain optimal conditions while conserving energy. The installation of efficient LED lighting and electronic price tags further reduces electricity consumption and paper waste, allowing the store to save more than one-third of its energy.
In addition to these enhancements, the hypermarket has introduced self-service checkouts, expediting the checkout process and minimizing wait times. The new Albert Scan service allows customers to scan products as they shop, placing items directly into their bags for added convenience.
“We are confident that our modernized Albert store will delight customers and streamline their shopping experience,” Malý added. To celebrate the reopening, the hypermarket is offering a 10% discount on all purchases made through the My Albert app until October 22. Additionally, Varyáda is hosting a tasting day from 9 AM to 4 PM on the reopening day, featuring refreshments and light sparkling wine accompanied by music.
