Allegro will open marketplaces in four more countries in the region in 2024, and will enter Slovakia, Hungary, Slovenia and Croatia; if it is successful in these countries, it will start thinking about more, but no decisions have yet been made where, according to Allegro Chief Financial Officer (CFO) Jon Eastick.
Allegro previously said that it will build on its experience in the Czech market to open marketplaces in four more countries in the region next year, and Allegro.cz, a new marketplace in the Czech Republic, is already operating at full steam and gives Czech consumers access to the widest selection of over 150 MLN listings on the market. The company indicated that it will take some time to balance the declining GMV generated on the MALL and CZC sites, but it is getting closer to that goal and is confident that well-known brands in the Czech Republic will become increasingly successful as key sellers on Allegro.cz.
“These four countries are where MALL is already operating and their brands are already well-known and we mean Slovakia, Hungary, Slovenia and Croatia. The development of these marketplaces will continue throughout next year – our technical team is consistently working on translating the platforms and preparing for operations in each country,” Eastick said.
“As for further plans, we’ll see how it goes, because the most important thing is to consistently build profitable businesses in these countries, and we’re confident that this is doable. And if we see success, that’s when we start thinking about more countries, but no decisions have been made yet on where. That is still ahead of us,” He added.
Source: Allegro and ISBnews
