AmRest has signed a preliminary agreement with Pizza Hut Europe to become a master franchise operator for the restaurant brand within the CEE region. The framework agreement establishes the terms for strengthening Pizza Hut’s position in Poland, the Czech Republic, Hungary, Bulgaria, Serbia, Croatia, Slovakia and Slovenia. The agreement will be good for ten years and will give AmRest the right to select sub-franchisers. It also includes a minimum number of new openings, which, however, hasn’t been revealed. “The goal is to significantly increase the brand on these selected markets in the coming years,” the companies wrote in an official statement.
