Biedronka has launched the first Dada private label store on Allegro, the network said.
“We know that in the case of young parents, every minute is worth its weight in gold, which is why we decided to open an official Dada store on one of the most popular shopping platforms in Poland, i.e. Allegro. We hope that this solution will make it even easier for our customers and Allegro users have access to high-quality products for kids,” said Estera Rink, category director in the Biedronka chain.
Beata Podleśna-Gumkowska, the director of the baby and supermarket segment at Allegro, added that “the category of baby care products at Allegro is developing very dynamically and growing year by year.”
In Q1 this year. The Biedronka chain opened 21 stores (15 net) and rebuilt 79 locations, increasing the network to 3,130 outlets at the end of March. The retail space increased by a total of 15.23 thousand square meters y / y to 2.14 million square meters.
Allegro is the number 1 trading platform in Poland. Sales are mainly carried out by companies via the Allegro.pl marketplace e-commerce platform. The value of products sold (GMV) on the group’s platform accounted for approx. 3% of the retail market in Poland in 2019. Since October 2016, Allegro belongs to the funds of Cinven, Permira and Mid Europa. The company made its debut on the WSE in October 2020.
Source: ISBnews
