Burberry is exiting Poland, the propertynews.com website reports, following finanncial struggles the brand is currently facing on global markets. Polish media outlets are reporting Burberry is about to close all of its stores in Poland, located in Warsaw, Poznań and Katowice.
The company explains the step is a part of a new strategy aimed at strengthening its market position for its most recognizable products, as well as to concentrate on the e-commerce sector. The company has already appointed Christopher Bailey as new CEO. He will be in charge of implementing this new strategy.