Calzedonia Group will bring their Calzedonia, Intimissimi, and Intimissimi UOMO brands to the Palas Iași mixed-use complex, as part of their expansion plans in Romania and the IULIUS Company strategy to implement regionally unique shopping concepts. The Italian group will join the brand portfolio in Palas in the course of this year.
The Palas Iași mixed-use complex is consolidating its position as the dominant shopping destination in the region, offering new store concepts from strong international brands with a unique presence in the north-east of Romania. This year’s newcomers include the stores of Italian group Calzedonia, which will open three locations here: Calzedonia, Intimissimi, and Intimissimi Uomo.
“Part of Palas Iași mixed-use complex, Palas Mall is the most competitive shopping mall outside of the Capital, a performance proven by the results it achieved, the footfall upwards of 20 million visitors per year, and also by the desire of major brands to be present here with their latest and most modern store concepts. Italian group Calzedonia is one of the international leaders in the field, appreciated by millions of customers around the world, and we are excited that their successful brands and products will also reach this region,” said Oana Diaconescu, Head of Leasing Retail IULIUS.
