Carrefour has announced the launch of a catalog dedicated to food products made in Romania. The Romanian items will be marked clearly on Carrefour shelves alongside a Romanian flag. Carrefour claims that most of its private labels are procured mostly from Romanian producers.
Carrefour Romania aims to create long-term strategic partnerships with local producers, said the company’s general manager Francois Melchior de Polignac.
French retailer Carrefour has a national network of 25 hypermarkets, 52 supermarkets and 8 Carrefour Express Angst stores.
Last year, Carrefour sales in Romania rose by 4.8 percent to €1.184bn.
