The value of the crowdfunding market in Poland will increase to PLN 2.03 billion in 2021 from PLN 1.09 billion in 2020, informed Tomasz Chołast, co-founder of spalka.pl.
“The value of the crowdfunding market in 2021 will increase to PLN 2.033 billion from PLN 1.089 billion in 2020, with a dynamics of 86.6 percent. Such a large increase this year is influenced by several factors, including dynamic, because as much as 100 percent y / y increase in the value of the largest sub-market, i.e. charity collections, which this year will increase to PLN 1.572 billion. The market of cyclical collections will also be 100 percent dynamic, although its value is not will be so significant, as this year it will amount to PLN 50 million. The third largest growth dynamics, at the level of 50 percent, will be enjoyed by the equity crowdfunding market, which in 2021 will increase its value to nearly PLN 138 million ” – said Khołast, quoted in the press release.
The number of payments on the chance.pl platform increased by 89% compared to 2019 and amounted to 2 696 175, and the transaction value was PLN 192 million, with a dynamics of 102% compared to 2019. According to the plans and announcements, they were launched new tools on the platform, including regular and patronage fundraising. In the fourth quarter of 2020, the unique solution spalka.pl was tested, i.e. the world’s first payment card. Additionally, at the end of 2020, online money boxes were launched. The coming year also looks very good, it was underlined.
“Despite the fact that we are the number one platform in Poland, thanks to which Internet users finance any type of project, and also the runner-up in the crowdfunding market this year, we are not resting on our laurels. the amount of PLN 400 million, while the number of transactions will amount to 5 million, with the dynamics of 85%. In 2021, we will launch the international version of our platform. deadlines. Also in the next few months there will be a commercial start of a global innovation, ie the world’s first payment card “- announced Chołast.
The high dynamics of the sub-market of cyclical collections is primarily the influence of the leader of this market in Poland, which in 2020 grew more than 3 times. This is due to two facts, i.e. firstly the popularization of this type of crowdfunding among stars and celebrities, and secondly, leading large and well-publicized drops.
“Not only the scale, i.e. the number of airdrops organized or the level of their financing, implies the state of development of the crowdfunding market in Poland. Also, and perhaps above all, a high level of awareness of the market itself, the mechanisms operating on it and the involvement of a very large group of Internet users. promotion on the internet, including social media, can be considered a new trend on the crowdfunding market in Poland. This factor will also drive the dynamic development of the crowdfunding market this year “- pointed out Chołast.
In addition, the reward crowdfunding market will be growing very intensively this year in Poland, represented globally, e.g. by the leader of this market, i.e. Kickstarter. This company officially this year. will make its debut on the Vistula. The fact that 75% of transactions on the crowdfunding market will be carried out mobile, i.e. using smart phones and tablets, also contributes to the growth of the entire market.
The maturity of the crowdfunding market in Poland is also evidenced by the fact that websites dedicated to specific sectors of this market are starting to appear and successfully debut. For example, in January 2021, the Wrocław crowdfunding platform was launched, intended for fundraising for board games, which itself collected EUR 5 million in the reward crowdfunding model, summarized.
Source: IBSnews and spalka.pl
