Dm drogerie markets in the Czech Republic posted CZK 6.2bn in sales in the 2011/12 financial year, a 5 percent increase y-o-y. The chain opened 14 new outlets in the country this year, bringing the number of stores in its Czech network to 210.
Dm’s marketing manager, Martina Horká said the results, though positive, were affected by the recession. “Changes in consumer behavior, caused by the unfavorable economic situation, were clearly visible in Dm as well in the past trading year. Sales of our private brand grew because clients clearly prefer less expensive goods,” she told ČTK. Dm’s main competitor, Rossmann, saw its profits rise 13 percent to CZK 25.6m in 2011. The company opened seven new shops and closed 10 others on the Czech market last year.
