The number of Easy Auchan shops will increase to 60 at the end of Q1 2024 and to at least 120 by the end of 2025, thanks to further planned openings, the two companies said.
“We adapt our offer to the expectations of our customers. It is their convenience and preferences that are the main determinant of business decisions for us. Based on our constant monitoring of consumer decisions at our stations, we know that Easy Auchan products are very popular. The variety, quality and price of Easy Auchan products plus 24-hour availability and, in many locations, also the possibility of shopping using self-service checkouts, are the greatest advantages of shopping at our stations, as emphasised by our customers. In order to meet these expectations, further stations will offer Easy Auchan products to our customers,” said Barbara Wiążewska, general director of retail bp Polska.
“Auchan is betting on the development of new concepts and sales channels. The convienence segment is a promising format that we want to develop with our strategic partner bp. The Easy Auchan shops already in operation at stations have been very well received by customers, who have appreciated the possibilities the concept brings. We are proud of the commitment of the Auchan and bp teams in all Easy Auchan shops. Their mutual understanding, flexibility and partnership are producing excellent results in response to the ever-changing needs of customers,” added Alexandre Saussard, CEO of Auchan Polska.
The first nine shops under the Easy Auchan banner at bp stations opened in 2020 and 2021 in Warsaw and Krakow. The openings of a further 40 shops as part of the continuation of the strategic and long-term cooperation between the two companies were realised in November and December 2023 in 17 cities across Poland, namely Bielsko-Biała, Cieszyn, Łódź, Katowice, Kraków, Mogilany, Niepołomice, Oświęcim, Poznań, Rzeszów, Szczecin, Swarzędz, Warsaw, Wieliczka, Wrocław, Zabrze and Zakopane, the material mentioned.
Further openings are being implemented from the beginning of 2024. Thus, by the end of the first quarter of this year, the Easy Auchan chain operating at bp stations will have 60 shops available to station customers throughout the country – this number will increase to at least 120 with further openings planned by the end of 2025.
Auchan Retail Polska is a multi-format retail chain with French roots, present in Poland since 1996, managing on the Polish market a network of hypermarkets, supermarkets, franchise shops, convenience stores and standalone shops, as well as the e-commerce channel Auchan Direct. Auchan Poland is part of the Auchan Retail network present in 12 countries.
The bp conglomerate, which started operating in Poland in 1991, had 575 petrol stations at the end of 2023, marking its second position in the market.
Source: Easy Auchan and ISBnews
Photo: Easy Auchan
