Hungary’s first online hypermarket, Hiper.hu has opened, offering a a wide selection of FMCG products. Hiper.hu is based on the cooperation of two companies: Full Market Hungary Ltd, which provides the eCommerce’s technological, commercial and marketing background, while the media company Ringier Ltd is responsible for the media support. Full Market Hungary was established in 2012 to offer and to realize eCommerce solutions. Ringier is a major force on Hungary’s media market, publishing magazines, newspapers and organising media events.