H&M sales in Croatia increased by 6 percent between December 2014 and November 2015, to a total of €87.8m. H&M was operating 15 stores in Croatia as of the end of November after opening one new store in the country during its fiscal year 2015. The Swedish retailer announced it would entered Croatia’s online market in 2016. The first H&M store in Croatia opened on 7 April 2011 at the mall Flower on Flower Square in Zagreb, a 3-floor outlet that covers 1,500 sqm.
