H&M will open a new store on Nov. 14 in Sliven, a city 300 km east of Sofia. The new store will spread over three floors at Mall Silven. The new opening will boost the fashion retailer’s Bulgarian network to 17 locations.
H&M is present in eight cities in Bulgaria and recently launched an online shopping service.
The chain comprises six independent brands, including H&M, COS, Monki, Weekday, Cheap Monday.
