H&M is planning to open a new store in Plovdiv, the second biggest city in Bulgaria, this month. The store will offer 2,252 sqm of retail space over five floors on a well-known shopping street in the city center. The opening date is set for Nov. 28.
This will be the Swedish retailer’s 18th location on the Bulgarian market. H&M is also planning to open a new store in Sliven this month. The retailer entered the Bulgarian market in 2012.
