H&M is set to open a new store in Plovdiv, the second largest city in Bulgaria, on Saturday. The five-story, 252 sqm store will be the Swedish retailer’s 18th location in Bulgaria. Two weeks ago, H&M opened its first store in Sliven.
“The opening of this store’s unique location makes us extremely happy and proud,” said Sandrine Galparoli, H&M’s regional manager for Bulgaria and Greece. “We are also happy that the store is located in a wonderful building with great historical and cultural heritage.”
