The fashion brand Hugo Boss opened the second store in Romania, in Băneasa Shopping City shopping center in the Capital and aims at four more openings on the local market in the next two years. The brand’s decision to go with a new unit in the mall is justified by the fact that in Băneasa Shopping City there are more and more brands in this segment, such as Michael Kors in the fashion market, Dior and Chanel in the beauty segment, Chopard or Longines in that of watches and jewelry.
The German fashion retailer Hugo Boss is brought to Romania in a franchise system by the entrepreneur Adrian Antonio Gică.
