Ikea Romania now offers about 70 percent of its products online. The Swedish home furnishings giant launched its e-shop in mid-July. Mihaela Muresan, marketing director at Ikea Romania, said the e-shop was developed by a team in Baneasa. The company recently released its 2015 catalog, showing price reductions for about 200 products. About 30 percent of the offerings on the new site are new products. Ikea posted a global turnover of $38.6bn in 2013, up 3.2 percent from the previous year.
