L’Oreal has opened a YSL mono-brand store at Baneasa Shopping City in Bucharest. This is the French group’s first boutique in Europe under this brand. “We are delighted that we managed to open the first single-brand boutique of the Yves Saint Laurent brand in Europe in Romania. There was a lot of work behind this project. A talented and super motivated team made it possible to offer this unique space to Romanian consumers for the first time in Europe,” said Cosmin Ban, general manager of the luxury division at L’Oreal Romania. The new space is the 20th store operated by L’Oreal Romania.
