Lidl is expanding its Serbian network with two new store openings planned for November. One store will open in Belgrade on Vojvodjanska street, while the second one will be located in Novi Sad on Jovana Hranilovica in northern Serbia. Lidl is part of Schwarz Gruppe, one of the largest retailers in Europe. It operates in 32 countries and employs more than 287,000 people. Lidl entered Serbia in 2018.