Polish group LPP, which owns the Reserved, Mohito, Cropp, Sinsay and House store brands, has opened its first external distribution centre and second managed warehouse on the local market in Romania, in CTPark Bucharest West, in Bolintin-Deal commune.
The new warehouse is dedicated to supplying a group of southern markets – Romania, Bulgaria, Hungary, Croatia, Serbia and Greece as well as Northern Macedonia.
“The location of the distribution centre in Southern Europe was determined by the so-called centre of gravity in relation to the distance from the group’s physical store network. At the end of the fourth quarter of the 2023/24 financial year, the portfolio of LPP brands in this region will already include more than 500 stores, and the company’s plans are to continue expansion in the coming years in countries such as Romania and Greece. Therefore, ensuring the logistical support of deliveries to such an extensive sales network is essential for the implementation of the group’s business strategy,” said Sebastian Soltys, President of LPP Logistics.