McDonald’s revenues on the Czech market increased by 4.6 percent y-o-y in 2015 to CZK 4.37bn following two thin years. McDonald’s global results, however, were not as positive, with the chain reporting a 7-percent drop in worldwide revenues to $25.4bn, and 10 percent reduction in its operating to $7.1bn.
The company’s recent growth in the Czech Republic is down to a new strategy of greater transparency, according to its director Tomasz Rogacz. The company is now more open about informing customers about who its suppliers are and has opened self-service kiosks at a number of its restaurants. The first self-service kiosks opened last year at a restaurant along the Jižní spojka express road in Prague, followed by another in Štěrboholy in Prague last week. Rogacz plans to open these kiosks in at least 30 percent of Czech restaurants this year.
