The Suceava-based owner of Why Denis and Anna Cori has opened a new store in the Sun Plaza mall in Bucharest. This latest outlet brings the company’s total network to 32 trading under the name Anna Cori. The Ana and Ilie Cornea family has other stores, but they trade under different brand names (All Shoes and Why Denis). The current thinking is that all of the shops would be consolidated under the Anna Cori brand name, because it has had the best results up until now. Anna Cori targets middle class clients, while Why Denis is a premium brand.
