Ogilvy & Mather Romania was hired to market Coresi Shopping Resort, which is underway in Brasov by Immochan Romania. Ogilvy & Mather will oversee the project’s brand positioning, media communication strategy, public relations, corporate social responsibility campaigns and crisis management. Coresi Shopping Resort is 70 percent completed and is 80 percent occupied. The shopping center will include a 3,200 sqm entertainment center, a 32,000 sqm shopping gallery and 2,400 parking spaces. Tenants include Apple, Office Shoes, H&M, Yves Rocher, Flanco and Arsis.
