Opontia intends to take over 5 companies operating in the e-commerce industry in Poland by the end of this year, and another 15 in 2022, informed general manager of Opontia in Poland, Kacper Rozenbaum. Opontia wants to allocate over PLN 100 million for this purpose.
Opontia is looking for companies in Poland that have their own strong brand, and at the same time are so developed entities that they generate at least PLN 50,000 a month of revenue and are profitable at the same time. It only excludes parts of the market such as fashion (fashion and footwear), electronic equipment and e-grocery shopping from the area of interest, it announced.
“The model of cooperation that we want to offer to the owners of Polish brands is new in Poland and in this part of Europe, but in the West companies consolidating and scaling e-commerce entities have been recording unimaginable growth for 2 years. The best example is the global leader of this segment, Thrasio. We want to convince Polish e-stores to our offer and create, within our holding, a group of brands similar to P&G or Unilever, offering each brand a set of proven tools to boost its development. and in 2022 we want to have 20 of them,” said Rozenbaum.
So far, Opontia has operated on the markets of the UAE, Saudi Arabia and Turkey, but due to the very dynamically developing e-commerce market in Poland, it was here that it decided to open another office and build another local team. By the end of next year, it wants to employ a total of 20 employees in Poland, it was indicated.
“PwC estimates that around 150,000 e-sellers operate with greater or lesser success in Poland. They differ not only in their offer, but above all in their market position and results. We are only looking for healthy brands that have already gained adequate traction, are profitable and need another big impulse to rise to a higher level, e.g. through effective foreign expansion. We are selective about the assortments of stores and we focus only on those that have the largest and still undeveloped growth potential,” added the co-founder and co-CEO of Opontia Philip Johnston.
Opontia focuses its activities on Poland, CEE and MENA countries. It has been present on the market for six months. During this time, it raised USD 20 million in the seed round. The company is working on closing another, even higher round, and it is from these funds that it will finance the consolidation of e-commerce brands in Poland.
Source: Opontia and ISBnews
