As restrictions for brick-and-mortar shops eased, total retail sales in May were 14.9 percent higher than in April. At the same, time e-commerce sales dropped from 11.9 percent in April to 9.1 percent of total retail sales. “Although the development of e-commerce in Poland is now very much a fact, traditional retailing is still the most popular choice for Polish customers. The outbreak of the pandemic in March highlighted the challenges that the market, both in Poland and internationally, has been facing for a long time,” said Anna Wysocka, head of the retail agency at JL. “It is not only about the need to increase the activity of retail chains in e-commerce and omnichannel, but also about seeking out new sales formats and location types that will allow brands to attract new target groups.”
