Poland’s retail chains could use deflation as a means to get producers to lower their prices, claims Robert Kula, sales director at Międzybrodzkie Makarony. “It’s quite common that when they are considering whether to begin cooperating with a retailer, a producer needs to think ahead about how to lower costs,” Kula told the website portal.spożywczy. He adds that this is common for producers of healthy food, ready meals, dairy products, pasta and milk. “As consumer awareness increases, interest in these sectors is growing, and producers are using this trend to expand their portfolio,” Kula said.
