According to data provided by Gfk Polonia, the Eastern region of Poland remains noticeably undeveloped in terms of retail space. “The indicators are not positive [for the region],” says Krzysztof Waligórski, who represents Intermarche in Poland. “We see great potential of this market – we expect a lot from the border cities.” Most the retailers agree that the Eastern market appears promising, but Dariusz Kalinowski, head of the Stokrotka supermarket chain, claims these locations are not more profitable than the ones in the West. “In the east you have poorer customers and different demographics,” he says. “The towns are smaller there, and they’re harder to get to, which means you have higher logistics costs.”
