Prague is the ninth most attractive city for international retailers, according to Jones Lang LaSalle Destination Europe 2013 report.
“Emerging growth markets provide attractive expansion opportunities. Rental levels are generally lower than in more mature markets and retail sales growth prospects are clearly stronger,” said James Brown, Head of EMEA Retail Consulting and Research at Jones Lang LaSalle. “Central and Eastern Europe has more markets in the top 30 retail locations than Southern Europe. For mature retailers established in core European markets, Eastern Europe provides both growth opportunities and diversification.”
The Czech capital followed St. Petersburg on JLL’s list, while Istanbul ranked 11th, Warsaw 19th and Kiev 23rd. London took the top spot, followed by Paris, Moscow, Milan and Madrid.
Zara is the only retailer with 100 percent coverage across all the key European markets reviewed, and therefore tops the retailer coverage league. H&M is next with 96 percent. The Body Shop, Benetton, Mango Lush, Tommy Hilfiger, Timberland and Foot Locker comprise the rest with 80 percent market coverage.
