The fashion retailer Prima Moda saw a net loss last year, with gross margins for the company dropping y-o-y as well in 2012. The CFO for Primo Moda admits the company has a hard year ahead of it. “This year will be hard for the company, but we already have taken the steps to restructure our sales and network structures. We expect to see effects in the first quarter of the year,” said Piotr Miednik.
After three quarter of 2012, the company posted a heavy loss of PLN 2.75m and PLN 3m in operational losses, with the revenues reaching PLN 43.5m. In the same period of 2011, the net loss for the company reached PLN 1.3m, while revenues came in at PLN 40.6m. Miednik says the retailer has no expansion plans for 2013.
