In a study of the shopping habits of the all-powerful Millennial generation, a study by Cetelem Observetoire of European retail market found that the most eager to shop were Slovaks. The results found that 73 percent of them expected to spend more on shopping than they did last year (up one percent from 2017). Their optimism was mirrored by their close neighbors from the Czech Republic, where 69 percent (up 7 percent) planned to break out the credit cards more often. The French were far less bullish about their spending, with just 34 percent dreaming about bigger outlays, a decline of 1 percent from the year before. The most important differences between Millennials and their elders, the study found, was a greater tendency to save, but, paradoxically, less need to limit their purchases to items that were actually useful.
