The Turkish retailer Jimmy Key, specialized in selling women’s clothing, will open its first store in Romania in the ParkLake Shopping Center in Bucharest, developed by Sonae Sierra. The transaction was brokered by real estate consultancy Cushman & Wakefield Echinox.
“Romania is a market that offers opportunities for retailers active in all segments, and this was seen by the large number of new brands that entered the local market in the last year – both from fashion and food retail & beverages. Attracted by the modern retail infrastructure and adapted to consumer behavior, as well as the peculiarities of Romanian customers, retailers see Romania as an attractive market for the implementation of their expansion plans. The opening of the first Jimmy Key store in Romania in ParkLake Shopping Center comes after a very careful analysis of the Bucharest market,, said Dana Radoveneanu, Head of Retail Agency, Cushman & Wakefield Echinox.
“In accordance with the global expansion strategy, Jimmy Key has decided to open the first store in Romania, in ParkLake, planned for launch in the first half of August,” said Elvan Unluturk, Chairman of the Jimmy Key Board of Directors.
