The Kvantum Sport Group of Serbia, which operates the local retail and distribution of the Under Armour brand, announces that in the next 3-5 years it wants to cover all the cities with more than 200,000 inhabitants in Romania, cities where the company is not yet present. Today, seven monobrand stores and one outlet are open under the Under Armour brand, the outlet being situated in the Fashion House Outlet shopping centre in Bucharest.
The monobrand stores of the American sports equipment brand are open in Bucharest (Băneasa Shopping City, AFI Cotroceni and Mega Mall), Constanța (City Park), Craiova (Promenada), Cluj-Napoca (Iulius Mall) and Brasov (AFI Brasov).
“Our strategy is to strengthen the presence of the Under Armour brand on the local retail market by developing our own chain of stores in cities with over 200,000 inhabitants, cities where we are not present at the moment, and also through wholesale partners. All in all, we want to strengthen the omnichannel approach of the brand,” said Dragana Krstic, general manager of Kvatum Sport Romania.
