William Bucknell, Managing Director of the Prague based company Flow East, will be speaking at the upcoming HOF Forum which takes place on April 2 in Prague. Bucknell will be taking part in the event’s retail panel that will focus on the digital strategies shopping centers are employing to win tenant and consumer loyalty. The panel will discuss new challenges to the entire sector and whether current F&B strategies will prove to be immune to future market downturns. Flow East’s new build project on Wenceslas Square will be home to Primark’s landmark store in Prague and its Czech debut. HOF Forum is being held in connection with the HOF Awards, in which the winning projects from the CIJ Awards across CEE compete for the top prize. Further information on the event is available at https://hofawards.eu/forum
