H&M is entering the Bosnian market with the opening of a store in Sarajevo, according to media outlets. The exact opening date was not disclosed. THe Swedish retailer’s operations will manage by H&M Hennes & Mauritz B&H in Sarajevo. H&M operates in more than 62 countries around the world with 4,500 stores. In 2015, it employed more than 130,000 people. H&M offers online shopping in 33 countries.