H&M sales in Serbia increased by 30 percent between December 2014 and November 2015, totaling €34.1m. H&M opened one just new store in Serbia in 2015 but plans to add three locations to its portfolio this year in Novi Sad, Subotica and Nis.
The Swedish fashion retailer currently operates six stores in Serbia. The company entered the Serbian market in 2013, with the opening of a store at the Delta City shopping center in Belgrade.
