L’Oreal is to bring its premium cosmetic brand Kiehl’s to Romania, by opening a new store on Friday in AFI Palace Cotroceni, Bucharest. The 70 sqm store is located near the shopping center’s Galaxy entrance.
Originally, Kiehl’s was a pharmaceutical store selling products for skin and hair care. L’Oreal Group took over the brand. Kiehl’s network in 2000 and now operates 250 stores worldwide.
