Discount groceries in the Czech Republic have declared a wage war, with German-based Lidl leading the way in an effort to take control of the labor market. The company has pledged to raised wages to CZK 28,000 beginning in March, and according to some reports this could rise to CZK 29,000 in stores around Prague. Penny Market will be matching the wage hike. It’s not an isolated phenomenon as the average wage rose 6.8 percent in the third quarter of last year. “We want to be the most attractive employer in the sector, meaning the number one choice for the best. We consider well-compensated hard work to b the basis. That’s why we decided for this next step,” said Lidl’s director Pavel Stratil.
